Web site redesign project for an Arizona homeowner association. The first site was set up using a web host’s site creation wizard. The redesign was suggested in order to add functionality, improve the user experience and increase perceived value of the community through design. This was accomplished by building a new site with the WordPress platform, enabling the HOA board and committee members to update their sections of the site with ease.

Logo Design

As well as a more prominent news section, an email list signup form was added to the main sidebar in order to allow HOA members to sign up to receive news and updates via email.

A form was created in order to allow members to submit complaints of violations online, rather than submitting a hard copy form.

The site also includes a community forum where neighbors can discuss issues among themselves and get feedback from the HOA board.

T-shirts were printed for an annual community event.

A California-based Christian charity that brings people together in order to send care packages to troops overseas was in need of a logo. For a cause like this, I will gladly lend a hand.

The Utah National Guard’s 141st Military Intelligence Battalion adopted the name “Task Force Alliance” and they needed a new emblem. In order to support this linguist battalion deploying to Iraq, where they would work together with local Iraqis, I donated my design services.

Business cards for various tattoo artists at a studio in Fairbanks, Alaska. Each card was customized for the individual artist.

An Arizona law firm needed a print brochure to provide a company overview and description of their various legal services to prospective clients. This full color, 8-page offset brochure was the solution.

A commercial photographer based in Sacramento, California was in need of a logo after deciding to expand to children’s photography. The goal of the logo was to differentiate from the standard kiosk and mall photographers while maintaining a soft, clean, approachable feel.  The logo also could not be too vibrant in order to ensure that it would not compete with the striking photography it will often be placed upon.

Current web usage

Scratchboard is a technique where drawings are created using sharp tools for etching into a thin layer of white clay that is coated with black India ink. Scratchboard illustration can be used to yield highly detailed, precise and even textured artwork. Here are a few of my pieces.

English and spanish editions of scholarship guide and financial aid handbook for Sallie Mae’s college planning resource, College Answer. They needed a way to connect with high school and college-age students in their community outreach program, and these fun, colorful 8.5 x 11 booklets were exactly what they needed. Keeping the clean, corporate feel of Sallie Mae, yet making the pieces more visually enticing than their usual block and grid layout, I was able to provide the client with easy-to-read guides that quite effectively break up the dullness of education financing, and encourage present and future students to be more proactive.

Sample pages of english version, 4-color process offset printing

Sample pages of spanish version

Business card and flyer design for startup tattoo parlor in Northern Utah, based on original pen and ink illustration. I knew that if this tattoo parlor wished to present a unique, professional appearance in order to set themselves apart from the average back-alley shops, these posters and flyers would need a special touch. I took an alternative approach to Da Vinci’s Vitruvian Man, then combined my pen and ink illustration with elements from Photoshop and Illustrator to complete the pieces.

Promotional Flyer

Pen & Ink Illustration based on Da Vinci’s Vitruvian Man

Layout prototype of healthcare periodical for Inova Health System.

Quarterly, 16-page healthcare publication layout for Kaiser Permanente Hawaii, celebrating their 50th Anniversary.

Sample pages of quarterly healthcare publication.

Two illustrative, promotional t-shirts designed for international flavored syrup company, Monin Gourmet Flavorings. Hand-lettered text, consisting of their full range of syrup flavors, was used to  shape a coffee mug and cocktail glass; one for each shirt.

Original pen & ink illustration

Color separation preparation for screen printing process

Logo design and supporting vector artwork for independent scrapbook and vinyl products company in Arizona.

Multiple versions of logo for various types of usage

Early possible solutions

Supporting graphic for use on shirts, etc.

Two-stage, pre-conference direct mail campaign for Sallie Mae-hosted dinner at California Association of Student Financial Aid Administrators (CASFAA) 2006, including “save the date” postcard and bi-fold invitation. The pieces were designed to play off the conference theme, “Road Trip”. Due to overwhelming feedback from internal clients the campaign was later expanded to include on-site posters.

Direct mail invitation

Source images used in digital composition

Original Pen & Ink Illustration

Vector Composition

3-Color Wraparound Screen Print

Distributed at 2008 Chicago Auto Show

University of Utah Healthcare Newsletter; special issue to announce sponsorship of Gunther von Hagen’s renowned “Body Worlds 3″ exhibit.

Sample pages of quarterly newsletter.

A new tattoo parlor in downtown Salt Lake City was looking for a professional identity. Once the initial identity package was complete, I used WordPress to generate a web site that enabled each artist to log in and update their own online portfolios with ease.

Mutiny Ink Website

Mutiny Ink Business Card