English and spanish editions of scholarship guide and financial aid handbook for Sallie Mae’s college planning resource, College Answer. They needed a way to connect with high school and college-age students in their community outreach program, and these fun, colorful 8.5 x 11 booklets were exactly what they needed. Keeping the clean, corporate feel of Sallie Mae, yet making the pieces more visually enticing than their usual block and grid layout, I was able to provide the client with easy-to-read guides that quite effectively break up the dullness of education financing, and encourage present and future students to be more proactive.
Sample pages of english version, 4-color process offset printing
Sample pages of spanish version