Two-stage, pre-conference direct mail campaign for Sallie Mae-hosted dinner at California Association of Student Financial Aid Administrators (CASFAA) 2006, including “save the date” postcard and bi-fold invitation. The pieces were designed to play off the conference theme, “Road Trip”. Due to overwhelming feedback from internal clients the campaign was later expanded to include on-site posters.
Direct mail invitation
Source images used in digital composition |
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